A.M.Masterson 5.0 out of 5 stars Reviewed in the United States – Realistic Business Forecasting provides a comprehensive toolbox for both novice, and experienced practitioners. Concepts are thoroughly explained, with practical real-life examples to demonstrate the relevant application of the theory. The text is augmented with charts, graphics and photographs that add appropriate context, and make the book easy to read. Multiple facets of business forecasting are covered, including short, and long-term forecasting, demand planning, and financial forecasting, along with tips on how to avoid common pitfalls. The result is a highly successful combination of academic knowledge, and practical handbook for anyone involved in business forecasting.
